Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.
Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”
Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.
