There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.
Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.