When will German tech companies wake up to AR?
Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
Destrier AR delivers a new focus on analyst relations
To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.
The startling rise of “glamalyst” relations
It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.
Professional AR services now available in mainland Europe as KCG and Destrier team up
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.