Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]
Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]
Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]
Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]
Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]
This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]
Destrier does it again! Reconfirmed as leading boutique analyst relations agency, worldwide - as voted by industry analysts Destrier also confirmed as highest-ranked Analyst Relations agency in Europe Third successive year of top ranking for Destrier By Simon Jones, Managing Partner at Destrier Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR [...]
451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.