Be careful what you wish for when asking customers for reviews

By |2021-10-11T12:57:33+01:00October 11th, 2021|

Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]

Here’s why your first 100 enterprise peer reviews are so critical

By |2021-05-14T12:29:43+01:00May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

Lagging in peer reviews? You might have an advantage after all

By |2021-03-01T14:32:17+01:00March 1st, 2021|

Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]

Gartner tunes up Peer Insights methodology, claims growing vendor interest

By |2021-01-28T18:16:36+01:00January 28th, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

By |2021-01-10T18:07:42+01:00January 10th, 2021|

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]

This is what enterprise peer review success looks like

By |2021-01-02T17:26:09+01:00December 28th, 2020|

This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]

The role of the press release is changing

By |2021-02-01T14:28:00+01:00December 10th, 2019|

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

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