Duncan Brown returns to IDC (again)

By |2020-10-28T19:44:06+00:00March 3rd, 2020|

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

Analyst firm Crisp merges to focus on digitalization and cloud-based transformation

By |2020-10-28T21:03:27+00:00May 2nd, 2019|

One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation.In a deal announced earlier today, Crisp and Austrian-headquartered custom software development firm Catalysts are merging – see investor announcement (English) / Crisp announcement (German). The deal is subject to regulatory authority approval.The tie-up will give customers access to end-to-end advisory and [...]

How to assess analyst influence on enterprise deals

By |2020-10-28T21:52:35+00:00June 25th, 2018|

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

The startling rise of “glamalyst” relations

By |2020-10-28T21:57:06+00:00December 11th, 2017|

It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.

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