Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

The B2B Buying Disconnect, a must-read report for tech marketers, is now in its eighth year. Its long-running theme highlights the differences between the reality of tech buying and vendor perception.

Each year’s report from TrustRadius is a treasure trove of insights that have, over time, […]

By Destrier|2024-11-18T18:01:23+01:00June 4th, 2024|

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Hitting the wall in incentivizing your customers to write reviews by offering a $25 gift card? How about offering a potted plant? This is a top incentive in G2’s new tie-up with Sendoso.

It’s a bold move by G2 to widen the choice of […]

By Destrier|2024-11-18T18:03:40+01:00March 20th, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and […]

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Review sites get tough with generative AI – but it’s just the beginning (updated)

Review sites get tough with generative AI – but it’s just the beginning

(Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions.

The […]

By Destrier|2024-11-18T18:06:41+01:00July 28th, 2023|

Why M2M is making the perfect 5* peer review score more credible

Why M2M is making the perfect 5* peer review more credible

As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius.

“How can this review be real?” […]

By Destrier|2023-07-26T18:47:44+01:00July 4th, 2023|

The pain of a three-star vendor-sourced review

They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review.

Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews.

On Gartner […]

By Destrier|2023-06-28T14:17:59+01:00June 28th, 2023|

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

Have you ever found yourself musing over the term ‘thought leader’? Browsing through business articles and industry talks, the phrase may have sparked your interest. You might even harbor dreams of becoming a thought leader or envisage your organization stepping into that coveted role. Yet, […]

By Destrier|2023-06-03T09:51:50+01:00June 1st, 2023|

Gartner Peer Insights returns to focus on reviews

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach.

Gartner has completed the split of Peer Insights, […]

By Destrier|2025-03-06T11:27:59+01:00February 17th, 2023|

Omdia to relaunch its Universe methodology

DESTRIER EXCLUSIVE – Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports.

Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”.

However, Omdia encountered a […]

By Destrier|2023-03-02T17:48:23+01:00February 9th, 2023|

Five things tech CMOs need to know about peer reviews in 2023

Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews.

1. Even in the enterprise tech buyer space, peer reviews are here […]

By Destrier|2023-01-04T10:25:00+01:00January 4th, 2023|

TrustRadius zeroes on in ESG

Until now, Environmental, Social, and Corporate Governance (ESG) has been largely overlooked by the peer review sites crowdsourcing reviews from enterprise buyers. It’s not one of the core evaluation questions for reviews.

But ESG is not going away. As it gains momentum, the Tech Cares initiative from TrustRadius […]

By Destrier|2022-10-07T09:38:07+01:00October 6th, 2022|

Self-serve buyers increasingly demand transparency

Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius.

The latest research – published today – highlights a shift in buyers’ top five most-consulted resources during a vendor evaluation process. This is the first […]

By Destrier|2022-06-14T17:28:46+01:00June 14th, 2022|

Gartner adds communities to GPI

Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A.

The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to […]

By Destrier|2022-04-14T12:47:50+01:00April 14th, 2022|

Introducing the Enterprise Peer Reviews Insider podcast

New for 2022 – Destrier’s Enterprise Peer Reviews Insider podcast

Destrier today introduces the Enterprise Peer Reviews Insider podcast series – another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area.

Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on […]

By Destrier|2022-01-05T16:19:38+01:00January 5th, 2022|

Vendors are weaponizing enterprise peer review data – against analysts

Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses.

Now a new use case is emerging – vendors using Gartner Peer Insights data to put […]

By Destrier|2021-10-21T18:09:26+01:00October 21st, 2021|

Be careful what you wish for when asking customers for reviews

Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers – whether or not they want them.

The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews.

Following a torrid couple of years, customers are currently scoring DXC […]

By Destrier|2021-10-11T12:57:33+01:00October 11th, 2021|

Here’s why your first 100 enterprise peer reviews are so critical

There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services […]

By Destrier|2021-05-14T12:29:43+01:00May 14th, 2021|

Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of […]

By Destrier|2025-01-01T14:59:54+01:00March 1st, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing […]

By Destrier|2025-03-06T10:45:07+01:00January 28th, 2021|

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review […]

By Destrier|2021-01-02T17:26:09+01:00December 28th, 2020|

About Destrier

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

Review sites get tough with generative AI – but it’s just the beginning

Why M2M is making the perfect 5* peer review more credible

The pain of a three-star vendor-sourced review

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

Omdia to relaunch its Universe methodology

Five things tech CMOs need to know about peer reviews in 2023

TrustRadius zeroes on in ESG

Self-serve buyers increasingly demand transparency

Gartner adds communities to GPI

New for 2022 – Destrier’s Enterprise Peer Reviews Insider podcast

Vendors are weaponizing enterprise peer review data – against analysts

Be careful what you wish for when asking customers for reviews

Here’s why your first 100 enterprise peer reviews are so critical

Lagging in peer reviews? You might have an advantage after all.

Gartner tunes up Peer Insights methodology, claims growing vendor interest

This is what enterprise peer review success looks like