Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many are looking for a new strategy – because they tried asking customers for reviews before, and it didn’t work. It’s such a widespread complaint that we cover it in our Playbook.

We can […]

By |2021-10-21T17:26:55+01:00March 1st, 2021|
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Gartner tunes up Peer Insights methodology, claims growing vendor interest

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted by Olkhovets, Gartner’s algorithms are also changing to “provide a better end-user experience and search engine view”.

Gartner Peer Insights already ranks well on Google organic search. By […]

By |2021-01-28T18:16:36+01:00January 28th, 2021|
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Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

Do you have what it takes to “move the dot”? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time.

For the last three years, industry analysts have voted Destrier among the top three global AR agencies. Destrier is also KCG’s EU partner.

Enough about us, what about you? You’ll be a self-starter able to run client programs, events and initiatives, […]

By |2021-01-10T18:07:42+01:00January 10th, 2021|
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This is what enterprise peer review success looks like

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, when rivals may have 50 or more reviews.

Lots has been written about why peer reviews are an essential part of the buying cycle for enterprises, less about how it’s done.

So, here’s a case […]

By |2021-01-02T17:26:09+01:00December 28th, 2020|
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We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

Destrier does it again!

  • Reconfirmed as leading boutique analyst relations agency, worldwide – as voted by industry analysts

  • Destrier also confirmed as highest-ranked Analyst Relations agency in Europe

  • Third successive year of top ranking for Destrier

By Simon Jones, Managing Partner at Destrier

Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR is confirmed as the clear leader in Europe among AR agencies and in second place worldwide!

It is the third successive year that Destrier AR has enjoyed such a stellar ranking. We […]

By |2021-01-01T17:59:08+01:00December 17th, 2020|
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Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By |2021-01-02T14:41:52+01:00September 28th, 2020|
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Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

By |2021-01-02T15:01:08+01:00July 13th, 2020|
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Indefinite work from home? Be careful what you wish for…

As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.

By |2021-01-02T14:52:35+01:00June 15th, 2020|
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Why the man behind the curtain should stay there

The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.

By |2020-10-28T19:29:50+01:00May 26th, 2020|
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Reputations on the line as the Coronavirus bites

If your company still hasn’t got a crisis management in place for the Coronavirus, this week will be the crunch: Not having a contingency in place is a ticking time bomb. There are many “what if’s” right now, but as SARS-CoV-2 aka COVID-19 aka Coronavirus continues to spread, it is putting corporate reputations on the line.

By |2020-10-28T19:51:11+01:00March 8th, 2020|
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Duncan Brown returns to IDC (again)

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

By |2020-10-28T19:44:06+01:00March 3rd, 2020|
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The role of the press release is changing

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

By |2021-02-01T14:28:00+01:00December 10th, 2019|
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451 Research acquired by S&P

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

By |2020-10-28T20:16:37+01:00December 7th, 2019|
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