best practice Archives - Destrier

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers. Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements [...]

Review sites get tough with generative AI – but it’s just the beginning (updated)

By Destrier|2023-08-07T15:34:12+01:00July 28th, 2023|

Review sites get tough with generative AI – but it’s just the beginning (Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions. The story so far – it wasn't long after ChatGPT launched [...]

Why M2M is making the perfect 5* peer review score more credible

By Destrier|2023-07-26T18:47:44+01:00July 4th, 2023|

Why M2M is making the perfect 5* peer review more credible As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius. “How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” [...]

The pain of a three-star vendor-sourced review

By Destrier|2023-06-28T14:17:59+01:00June 28th, 2023|

The pain of a three-star vendor-sourced review They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review. Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews. On Gartner Peer Insights (GPI), for example, reviews come from two [...]

Analyst firm Omdia taps into user review data from TrustRadius

By Destrier|2021-01-02T14:41:52+01:00September 28th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing [...]

Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

By Destrier|2020-12-17T13:49:49+01:00September 3rd, 2020|

It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?

Introducing the Maturity Model for Enterprise Peer Reviews

By Destrier|2021-01-02T14:02:23+01:00August 19th, 2020|

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

Gartner gamifies Peer Insights

By Destrier|2021-01-02T14:02:45+01:00July 15th, 2020|

In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.

Gartner opens up peer review awards to vendor funding

By Destrier|2021-01-02T15:01:08+01:00July 13th, 2020|

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

How to assess analyst influence on enterprise deals

By Destrier|2021-01-02T15:09:55+01:00June 25th, 2018|

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

Why joint analyst briefings are a really bad idea (just ask Barney)

By Destrier|2020-10-28T22:03:29+01:00November 23rd, 2017|

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.

Why social is a threat to DIY marketers

By Destrier|2020-10-28T23:03:41+01:00January 9th, 2017|

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

Was this just too Uber arrogant?

By Destrier|2020-10-28T22:49:10+01:00December 22nd, 2016|

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

The press conference has changed forever

By Destrier|2020-10-28T23:12:26+01:00September 9th, 2016|

The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.

Treat Brexit as crisis communications to protect your reputation

By Destrier|2020-11-01T17:33:32+01:00June 27th, 2016|

It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.

Storytelling: Findings from the Smart IoT show

By Destrier|2016-04-14T15:55:12+01:00April 14th, 2016|

"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.

Issues management: Lessons from the UK Prime Minister

By Destrier|2021-01-02T14:35:30+01:00April 10th, 2016|

From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.

Crisis communication: How to clean up the mess

By Destrier|2020-11-01T17:31:07+01:00April 6th, 2016|

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

Crisis communication: The fire combustion triangle

By Destrier|2020-10-28T22:40:07+01:00April 2nd, 2016|

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.