Gartner’s first EMQ finally publishes – and it’s more similar to an MQ than we expected

Gartner’s first EMQ finally publishes – and it’s more similar to an MQ than we expected

The full title is the Innovation Guide for Generative AI Technologies, and it’s the first appearance of the Emerging Market Quadrant from research firm Gartner.

Publishing today on Gartner.com and due to update again every four weeks, the EMQ ranks vendors in a standard Gartner 2×2 that doesn’t look much different from the MQ (dare I call it the “MQ Classic”?).

The EMQ was first slated to appear in […]

By |2024-11-18T17:58:45+01:00October 2nd, 2024|
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Gartner Peer Insights Goes AI

GPI Goes AI

Analyst firm Gartner has changed its stance on reviewers using Generative AI for Peer Insights – provided you do it their way.

The controlled use of Gen AI starts with suggestions for a review headline – something many reviewers struggle with. An AI-based spellchecker also offers assistance.

With the service in beta, Gartner says it already helped users correct 180,000 typos. That’s a good thing, for sure – but Gartner must guard against a proliferation of blander, AI-generated headlines.

According to GPI’s latest methodology update, the number of reviews is still growing steadily. One driver for adding […]

By |2024-11-18T17:57:55+01:00July 30th, 2024|
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Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

The B2B Buying Disconnect, a must-read report for tech marketers, is now in its eighth year. Its long-running theme highlights the differences between the reality of tech buying and vendor perception.

Each year’s report from TrustRadius is a treasure trove of insights that have, over time, become a valuable resource, as well as tracking the rise and fall of various buying mechanisms before, during and after the pandemic.

As buying cycles become shorter, tech marketers should note a couple of key findings from the report – first, […]

By |2024-11-18T18:01:23+01:00June 4th, 2024|
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A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Hitting the wall in incentivizing your customers to write reviews by offering a $25 gift card? How about offering a potted plant? This is a top incentive in G2’s new tie-up with Sendoso.

It’s a bold move by G2 to widen the choice of incentives for enterprise reviewers of tech software and services. It may be a proactive attempt to combat reviewer fatigue in an industry fast closing in on six million reviews – something that rival TrustRadius recently highlighted as a “hamster wheel” […]

By |2024-11-18T18:03:40+01:00March 20th, 2024|
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Gartner is modernizing Peer Insights but lags G2 in evaluating AI

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By |2024-01-28T18:39:55+01:00January 2nd, 2024|
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Review sites get tough with generative AI – but it’s just the beginning (updated)

Review sites get tough with generative AI – but it’s just the beginning

(Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions.

The story so far – it wasn’t long after ChatGPT launched in late November 2022 that people started tapping into its skills to create plausible-sounding reviews for enterprise review sites like G2, TrustRadius and Gartner Peer Insights.

With a few prompts, ChatGPT […]

By |2024-11-18T18:06:41+01:00July 28th, 2023|
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Why M2M is making the perfect 5* peer review score more credible

Why M2M is making the perfect 5* peer review more credible

As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius.

“How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” Their sentiment is shared by the review sites – with TrustRadius encouraging vendors to take its TRUE trust pledge (Transparent, Responsive, Unbiased and Ethical) and GPI’s Customer First initiative, which […]

By |2023-07-26T18:47:44+01:00July 4th, 2023|
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The pain of a three-star vendor-sourced review

The pain of a three-star vendor-sourced review

They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review.

Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews.

On Gartner Peer Insights (GPI), for example, reviews come from two primary sources – “invited by vendor” and “invited by Gartner”. The GPI team notes the importance of ensuring a balance to avoid a “vendor-centric voice”.

Also, objectivity goes out of the window […]

By |2023-06-28T14:17:59+01:00June 28th, 2023|
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Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By |2021-01-02T14:41:52+01:00September 28th, 2020|
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Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

By |2021-01-02T15:01:08+01:00July 13th, 2020|
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How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

By |2021-01-02T15:09:55+01:00June 25th, 2018|
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Was this just too Uber arrogant?

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

By |2020-10-28T22:49:10+01:00December 22nd, 2016|
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