Analyst firm Omdia taps into user review data from TrustRadius

By |2020-11-01T18:06:11+00:00September 28th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing [...]

Gartner opens up peer review awards to vendor funding

By |2020-10-28T19:21:39+00:00July 13th, 2020|

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

How to assess analyst influence on enterprise deals

By |2020-10-28T21:52:35+00:00June 25th, 2018|

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

Was this just too Uber arrogant?

By |2020-10-28T22:49:10+00:00December 22nd, 2016|

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

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