Here’s why your first 100 enterprise peer reviews are so critical

Here’s why your first 100 enterprise peer reviews are so critical

There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions.

But the success of these platforms is not only because enterprise technology users are leaving reviews, it’s about the people reading them – and acting on the knowledge shared by their peers.

Of these millions of reviews, vendors are […]

By |2021-05-14T12:29:43+01:00May 14th, 2021|
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Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many are looking for a new strategy – because they tried asking customers for reviews before, and it didn’t work. It’s such a widespread complaint that we cover it in our Playbook.

We can […]

By |2025-01-01T14:59:54+01:00March 1st, 2021|
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Gartner tunes up Peer Insights methodology, claims growing vendor interest

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted by Olkhovets, Gartner’s algorithms are also changing to “provide a better end-user experience and search engine view”.

Gartner Peer Insights already ranks well on Google organic search. By […]

By |2025-03-06T10:45:07+01:00January 28th, 2021|
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This is what enterprise peer review success looks like

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, when rivals may have 50 or more reviews.

Lots has been written about why peer reviews are an essential part of the buying cycle for enterprises, less about how it’s done.

So, here’s a case […]

By |2021-01-02T17:26:09+01:00December 28th, 2020|
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We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

Destrier does it again!

  • Reconfirmed as leading boutique analyst relations agency, worldwide – as voted by industry analysts

  • Destrier also confirmed as highest-ranked Analyst Relations agency in Europe

  • Third successive year of top ranking for Destrier

By Simon Jones, Managing Partner at Destrier

Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR is confirmed as the clear leader in Europe among AR agencies and in second place worldwide!

It is the third successive year that Destrier AR has enjoyed such a stellar ranking. We […]

By |2021-01-01T17:59:08+01:00December 17th, 2020|
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