Gartner Peer Insights Goes AI

GPI Goes AI

Analyst firm Gartner has changed its stance on reviewers using Generative AI for Peer Insights – provided you do it their way.

The controlled use of Gen AI starts with suggestions for a review headline – something many reviewers struggle with. An AI-based spellchecker also offers assistance.

With the service in beta, Gartner says it already helped users correct 180,000 typos. That’s a good thing, for sure – but Gartner must guard against a proliferation of blander, AI-generated headlines.

According to GPI’s latest methodology update, the number of reviews is still growing steadily. One driver for adding […]

By |2024-11-18T17:57:55+01:00July 30th, 2024|
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Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

The B2B Buying Disconnect, a must-read report for tech marketers, is now in its eighth year. Its long-running theme highlights the differences between the reality of tech buying and vendor perception.

Each year’s report from TrustRadius is a treasure trove of insights that have, over time, become a valuable resource, as well as tracking the rise and fall of various buying mechanisms before, during and after the pandemic.

As buying cycles become shorter, tech marketers should note a couple of key findings from the report – first, […]

By |2024-11-18T18:01:23+01:00June 4th, 2024|
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A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Hitting the wall in incentivizing your customers to write reviews by offering a $25 gift card? How about offering a potted plant? This is a top incentive in G2’s new tie-up with Sendoso.

It’s a bold move by G2 to widen the choice of incentives for enterprise reviewers of tech software and services. It may be a proactive attempt to combat reviewer fatigue in an industry fast closing in on six million reviews – something that rival TrustRadius recently highlighted as a “hamster wheel” […]

By |2024-11-18T18:03:40+01:00March 20th, 2024|
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Gartner is modernizing Peer Insights but lags G2 in evaluating AI

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By |2024-01-28T18:39:55+01:00January 2nd, 2024|
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Gartner Peer Insights returns to focus on reviews

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach.

Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its Pulse Q&A acquisition.

The Communities-led version of GPI was launched in late October but proved unpopular. Gartner was backtracking by January, promising a split in “Q2”.

This is […]

By |2025-03-06T11:27:59+01:00February 17th, 2023|
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Omdia to relaunch its Universe methodology

Omdia to relaunch its Universe methodology

DESTRIER EXCLUSIVE – Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports.

Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”.

However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in the growing series of Universe reports. In extreme cases, the only visible reference to the voice of the customer was the TrustRadius logo on the report cover page.

By |2023-03-02T17:48:23+01:00February 9th, 2023|
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Five things tech CMOs need to know about peer reviews in 2023

Five things tech CMOs need to know about peer reviews in 2023

Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews.

1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away.

You don’t have to be head over heels in love with peer reviews, but it is essential to recognize their place in the tech buyer ecosystem. In the era of the self-service buyer, […]

By |2023-01-04T10:25:00+01:00January 4th, 2023|
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TrustRadius zeroes on in ESG

TrustRadius zeroes on in ESG

Until now, Environmental, Social, and Corporate Governance (ESG) has been largely overlooked by the peer review sites crowdsourcing reviews from enterprise buyers. It’s not one of the core evaluation questions for reviews.

But ESG is not going away. As it gains momentum, the Tech Cares initiative from TrustRadius is a start in pushing ESG up the agenda for enterprise review sites. It’s also a new metric to differentiate between vendors in heavily commoditized markets.

Established by TrustRadius in 2020, Tech Cares “recognizes B2B technology companies that go above […]

By |2022-10-07T09:38:07+01:00October 6th, 2022|
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Be careful what you wish for when asking customers for reviews

Be careful what you wish for when asking customers for reviews

Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers – whether or not they want them.

The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews.

Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in several outsourcing categories – Data Center Outsourcing and Hybrid Infrastructure Managed Services, Managed Security Services, and in two of three global regions for Managed Workplace Services (in other areas, DXC is […]

By |2021-10-11T12:57:33+01:00October 11th, 2021|
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Here’s why your first 100 enterprise peer reviews are so critical

Here’s why your first 100 enterprise peer reviews are so critical

There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions.

But the success of these platforms is not only because enterprise technology users are leaving reviews, it’s about the people reading them – and acting on the knowledge shared by their peers.

Of these millions of reviews, vendors are […]

By |2021-05-14T12:29:43+01:00May 14th, 2021|
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This is what enterprise peer review success looks like

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, when rivals may have 50 or more reviews.

Lots has been written about why peer reviews are an essential part of the buying cycle for enterprises, less about how it’s done.

So, here’s a case […]

By |2021-01-02T17:26:09+01:00December 28th, 2020|
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Enterprise peer review site G2 now also an analyst firm

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.

G2’s Robert Mahowald

G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]

By |2020-10-28T20:46:09+01:00September 16th, 2019|
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Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

By |2020-10-28T21:49:06+01:00November 1st, 2018|
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