Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products. G2's Robert Mahowald [...]
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions