A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Hitting the wall in incentivizing your customers to write reviews by offering a $25 gift card? How about offering a potted plant? This is a top incentive in G2’s new tie-up with Sendoso.

It’s a bold move by G2 to widen the choice of incentives for enterprise reviewers of tech software and services. It may be a proactive attempt to combat reviewer fatigue in an industry fast closing in on six million reviews – something that rival TrustRadius recently highlighted as a “hamster wheel” […]

By Destrier|2024-11-18T18:03:40+01:00March 20th, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner adds communities to GPI

Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A.

The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing.

“Pulse brings complementary capabilities to an already vibrant review community of Peer Insights. Now you can connect with thousands of business and technology leaders through online discussions, instant polling and Q&A to share knowledge, get […]

By Destrier|2022-04-14T12:47:50+01:00April 14th, 2022|

Here’s why your first 100 enterprise peer reviews are so critical

There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions.

But the success of these platforms is not only because enterprise technology users are leaving reviews, it’s about the people reading them – and acting on the knowledge shared by their peers.

Of these millions of reviews, vendors are […]

By Destrier|2021-05-14T12:29:43+01:00May 14th, 2021|

Introducing the Maturity Model for Enterprise Peer Reviews

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

By Destrier|2021-01-02T14:02:23+01:00August 19th, 2020|

Olkhovets steps up to lead Gartner Peer Insights

Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.

By Destrier|2021-01-02T14:08:08+01:00January 10th, 2020|

Predictions 2020: Enterprise peer reviews are the hottest new marketing tool

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

By Destrier|2021-01-01T17:49:05+01:00November 4th, 2019|

Vendors are weaponizing enterprise peer review sites

Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.

By Destrier|2020-10-28T20:32:59+01:00September 24th, 2019|

Enterprise peer review site G2 now also an analyst firm

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.

G2’s Robert Mahowald

G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]

By Destrier|2020-10-28T20:46:09+01:00September 16th, 2019|

Destrier launches Enterprise Peer Reviews: A Playbook for Vendors

New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.

By Destrier|2021-01-02T15:30:14+01:00September 11th, 2019|

Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

By Destrier|2020-10-28T21:49:06+01:00November 1st, 2018|