Self-serve buyers increasingly demand transparency

By |2022-06-14T17:28:46+01:00June 14th, 2022|

Self-serve buyers increasingly demand transparency Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius. The latest research – published today – highlights a shift in buyers' top five most-consulted resources during a vendor evaluation process. This is the first major change since the annually updated report [...]

Gartner adds communities to GPI

By |2022-04-14T12:47:50+01:00April 14th, 2022|

Gartner adds communities to GPI Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A. The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing. “Pulse brings [...]

Here’s why your first 100 enterprise peer reviews are so critical

By |2021-05-14T12:29:43+01:00May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

Analyst firm Omdia taps into user review data from TrustRadius

By |2021-01-02T14:41:52+01:00September 28th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing [...]

Gartner Peer Insights grows up, widens net

By |2020-10-28T21:31:00+01:00January 24th, 2019|

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

Why you can’t afford to ignore peer review sites

By |2020-10-28T21:49:06+01:00November 1st, 2018|

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

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