Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation. Crisp and Austrian-headquartered custom software development firm Catalysts are merging in a deal announced earlier today – see investor announcement. The deal is subject to regulatory authority approval. The tie-up will give customers access to end-to-end advisory and systems integration from [...]
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.
Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.
Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions
Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.
Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.
Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”
Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.
Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers' experience”. Six new markets have been added to [...]