Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations
It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?
Introducing the Maturity Model for Enterprise Peer Reviews
Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.
Gartner gamifies Peer Insights
In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.
Gartner opens up peer review awards to vendor funding
After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.
Enterprise peer reviews: Inventory war over, transparency battle begins
There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.
Are enterprise peer reviews sites a threat to industry analysts?
Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.
Olkhovets steps up to lead Gartner Peer Insights
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
Gartner loses Peer Insights business executive Richard Cho
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
Vendors are missing the mark when targeting enterprise buyers
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Predictions 2020: Enterprise peer reviews are the hottest new marketing tool
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are weaponizing enterprise peer review sites
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
Destrier launches Enterprise Peer Reviews: A Playbook for Vendors
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Gartner Peer Insights grows up, widens net
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.
The beginning of the end for the Gartner Magic Quadrant?
Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.
Why you can’t afford to ignore peer review sites
Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions
Gartner steps on the gas as Peer Insights closes in on 100k reviews
Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers’ Choice”.
Webinars this week provided more information for AR professionals on Customers’ Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers’ experience”.
Six new markets have been added to Peer Insights Customers’ Choice, with awards slated for announcement in mid-May 2018:
- Client Management Tools
- Cloud Access Security Brokers
- CRM Lead Management Software
- Data Management Solutions for Analytics
- Operational Database Management Systems
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