Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many are looking for a new strategy – because they tried asking customers for reviews before, and it didn’t work. It’s such a widespread complaint that we cover it in our Playbook.

We can […]

By Destrier|2025-01-01T14:59:54+01:00March 1st, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted by Olkhovets, Gartner’s algorithms are also changing to “provide a better end-user experience and search engine view”.

Gartner Peer Insights already ranks well on Google organic search. By […]

By Destrier|2025-03-06T10:45:07+01:00January 28th, 2021|

This is what enterprise peer review success looks like

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, when rivals may have 50 or more reviews.

Lots has been written about why peer reviews are an essential part of the buying cycle for enterprises, less about how it’s done.

So, here’s a case […]

By Destrier|2021-01-02T17:26:09+01:00December 28th, 2020|

We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

Destrier does it again!

Reconfirmed as leading boutique analyst relations agency, worldwide – as voted by industry analysts
Destrier also confirmed as highest-ranked Analyst Relations agency in Europe
Third successive year of top ranking for Destrier

By Simon Jones, Managing Partner at Destrier

Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR is confirmed as the clear leader in Europe among AR agencies and in second place worldwide!

It is the third successive year that Destrier AR has enjoyed such a stellar ranking. We […]

By Destrier|2021-01-01T17:59:08+01:00December 17th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By Destrier|2021-01-02T14:41:52+01:00September 28th, 2020|

Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?

By Destrier|2020-12-17T13:49:49+01:00September 3rd, 2020|

Introducing the Maturity Model for Enterprise Peer Reviews

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

By Destrier|2021-01-02T14:02:23+01:00August 19th, 2020|

Gartner gamifies Peer Insights

In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.

By Destrier|2021-01-02T14:02:45+01:00July 15th, 2020|

Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

By Destrier|2021-01-02T15:01:08+01:00July 13th, 2020|

Indefinite work from home? Be careful what you wish for…

As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.

By Destrier|2021-01-02T14:52:35+01:00June 15th, 2020|

Why the man behind the curtain should stay there

The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.

By Destrier|2020-10-28T19:29:50+01:00May 26th, 2020|

CeBIT is dead – long live the Hanover Messe!

Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die.

CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, this year’s CES pulled in 182,000.

Despite the bust, CeBIT struggled on. Its once-mighty US counterpart Comdex shut its doors in 2003, and CeBIT’s Alpine region usurper, Systems, closed in 2008. There was […]

By Destrier|2020-10-28T21:43:23+01:00November 30th, 2018|

Destrier AR delivers a new focus on analyst relations

To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.

By Destrier|2020-10-28T23:20:48+01:00January 1st, 2018|

Why joint analyst briefings are a really bad idea (just ask Barney)

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.

By Destrier|2020-10-28T22:03:29+01:00November 23rd, 2017|

Stop complaining: Your angry tweets have become meaningless

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue. Just stop it now.

By Destrier|2020-10-28T22:11:04+01:00September 13th, 2017|

Don’t blame the technology – a crisis management reminder

From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.

By Destrier|2021-01-02T14:39:09+01:00May 17th, 2017|

What the heck did you just Tweet?

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.

By Destrier|2020-10-28T22:11:16+01:00February 27th, 2017|

Why the race to be first with the news can damage your reputation

The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.

By Destrier|2020-10-28T22:58:30+01:00January 18th, 2017|

Why social is a threat to DIY marketers

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

By Destrier|2020-10-28T23:03:41+01:00January 9th, 2017|

Five PR themes you’ll be sick of hearing about in 2017

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

By Destrier|2020-10-28T23:08:11+01:00January 3rd, 2017|