What the *heck* did you just Tweet?

By |2020-10-28T22:11:16+01:00February 27th, 2017|

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.

Was this just too Uber arrogant?

By |2020-10-28T22:49:10+01:00December 22nd, 2016|

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

Live from WebSummit: Destrier’s Simon Jones

By |2020-10-28T22:50:44+01:00December 21st, 2016|

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with two industry pioneers: Corinne Vigreux, co-founder of TomTom and Mike Lee, co-founder of MyFitnessPal, now [...]

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