Unlocking the Power of Analyst Relations: Moving Beyond Art to Science


Unlocking the Power of Analyst Relations: Moving Beyond Art to Science

Analyst Relations (AR) is often seen as an art, but a scientific approach using power law principles can significantly enhance its effectiveness. Around 20% of AR professionals intuitively apply these principles. A structured, scientific approach can provide advantages to the remaining 80%, enabling teams to work smarter and achieve greater impact.

Our latest client advisory details the key Power Law Principles in Analyst Relations. Here’s a summary:

  • The 80-20 Rule (Pareto Principle): Focus on the 20% of analysts, firms, and activities that drive 80% of the most significant […]
By |2025-03-06T11:56:34+01:00February 26th, 2025|
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Oh Yes There Is! Identifying the Analyst in Your Revenue Stream


Oh Yes There Is! Identifying the Analyst in Your Revenue Stream

Many tech vendor sales leaders underestimate the impact of industry analysts on their revenue stream—until a critical deal reveals their presence.

This Destrier client advisory concerns industry analysts influencing big-ticket tech buying decisions. Remember, most analysts don’t always make their involvement in deals visible to vendors, so you’ll need to use your Spidey senses.

And remember: It is surprising – not to mention unsettling – for sales executives to discover a third party embedded in a deal they are trying to close. When this occurs, AR leaders are responsible […]

By |2025-03-06T10:54:24+01:00February 20th, 2025|
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Why Analyst Relations Leaders Must Properly Explain the Dark Arts of AR to Executive Teams


Why Analyst Relations Leaders Must Properly Explain the Dark Arts of AR to Executive Teams

Does your executive team genuinely grasp the power that Analyst Relations (AR) yields? 🤔 Many leaders see AR as just the flurry of activity around reports like the Gartner Magic Quadrant or Forrester Wave. But that’s only a small part of the picture.

In a new client advisory, the Destrier AR team outlines why explaining the “dark arts” of analyst relations to your executives is critical – and the potentially disastrous consequences if executives don’t correctly understand AR.

Here’s what AR professionals must […]

By |2025-03-06T11:11:50+01:00January 27th, 2025|
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Gartner Peer Insights Chief Bullish About Growth in Latest Update Call

Gartner Peer Insights Chief Bullish About Growth in Latest Update Call

In January 2025’s bi-annual Gartner Peer Insights update call for vendors, #GPI boss Anatoli Olkhovets and newly-appointed Chief of Research for Markets Andrew White outlined a seismic shift in Gartner’s approach to category creation – driven by the most successful markets on Gartner Peer Insights.

Updates in the call signaled that Gartner is focusing more on crowd-sourced content to define new categories – and underline its willingness to add analyst coverage to the hottest of these new markets.

This marks a seismic change in Gartner’s approach to #categorycreation – a […]

By |2025-03-06T11:13:56+01:00January 24th, 2025|
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Stress Objectives and how to avoid them


Stress Objectives and how to avoid them

As many marketers enter planning season, a common pitfall is agreeing to so-called Stress Objectives – targets that look and sound good but are unrealistic and unattainable.

Whether you call them Specific, Measurable, Achievable, Relevant and Time-Bound (SMART) objectives, Key Performance Indicators (KPIs) or Objectives and Key Results (OKRs), the principle is the same: setting targets for the year ahead to measure success.

This is a critical part of managing any team or individual contributor – yet we often see marketers setting themselves up for failure by agreeing to what we’ve […]

By |2025-02-26T15:21:43+01:00January 8th, 2025|
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Gartner Peer Insights returns to focus on reviews

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach.

Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its Pulse Q&A acquisition.

The Communities-led version of GPI was launched in late October but proved unpopular. Gartner was backtracking by January, promising a split in “Q2”.

This is […]

By |2025-03-06T11:27:59+01:00February 17th, 2023|
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Omdia to relaunch its Universe methodology

Omdia to relaunch its Universe methodology

DESTRIER EXCLUSIVE – Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports.

Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”.

However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in the growing series of Universe reports. In extreme cases, the only visible reference to the voice of the customer was the TrustRadius logo on the report cover page.

By |2023-03-02T17:48:23+01:00February 9th, 2023|
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Five things tech CMOs need to know about peer reviews in 2023

Five things tech CMOs need to know about peer reviews in 2023

Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews.

1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away.

You don’t have to be head over heels in love with peer reviews, but it is essential to recognize their place in the tech buyer ecosystem. In the era of the self-service buyer, […]

By |2023-01-04T10:25:00+01:00January 4th, 2023|
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We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

Destrier does it again!

  • Reconfirmed as leading boutique analyst relations agency, worldwide – as voted by industry analysts

  • Destrier also confirmed as highest-ranked Analyst Relations agency in Europe

  • Third successive year of top ranking for Destrier

By Simon Jones, Managing Partner at Destrier

Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR is confirmed as the clear leader in Europe among AR agencies and in second place worldwide!

It is the third successive year that Destrier AR has enjoyed such a stellar ranking. We […]

By |2021-01-01T17:59:08+01:00December 17th, 2020|
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Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By |2021-01-02T14:41:52+01:00September 28th, 2020|
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Duncan Brown returns to IDC (again)

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

By |2020-10-28T19:44:06+01:00March 3rd, 2020|
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451 Research acquired by S&P

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

By |2025-01-01T15:02:14+01:00December 7th, 2019|
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Enterprise peer review site G2 now also an analyst firm

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.

G2’s Robert Mahowald

G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]

By |2020-10-28T20:46:09+01:00September 16th, 2019|
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