Gartner gamifies Peer Insights
In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.
Gartner opens up peer review awards to vendor funding
After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.
Indefinite work from home? Be careful what you wish for…
As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.
The role of the press release is changing
Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.
451 Research acquired by S&P
451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.
Gartner loses Peer Insights business executive Richard Cho
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
Vendors are missing the mark when targeting enterprise buyers
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Predictions 2020: Enterprise peer reviews are the hottest new marketing tool
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are weaponizing enterprise peer review sites
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
Destrier launches Enterprise Peer Reviews: A Playbook for Vendors
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Destrier climbs to second spot in global AR industry rankings
Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
Analyst firm Crisp merges to focus on digitalization and cloud-based transformation
One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation.
Crisp and Austrian-headquartered custom software development firm Catalysts are merging in a deal announced earlier today – see investor announcement. The deal is subject to regulatory authority approval.
The tie-up will give customers access to end-to-end advisory and systems integration from a single shop – starting with Crisp’s support in determining […]
CeBIT is dead – long live the Hanover Messe!
Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die.
CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, this year’s CES pulled in 182,000.
Despite the bust, CeBIT struggled on. Its once-mighty US counterpart Comdex shut its doors in 2003, and CeBIT’s Alpine region usurper, Systems, closed in 2008. There was […]
Why you can’t afford to ignore peer review sites
Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions
Post-GDPR, the badge scanning game at trade shows must change
Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.
When will German tech companies wake up to AR?
Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
The startling rise of “glamalyst” relations
It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.
Why joint analyst briefings are a really bad idea (just ask Barney)
Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.
Was this just too Uber arrogant?
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.
Professional AR services now available in mainland Europe as KCG and Destrier team up
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.