Analyst firm Omdia taps into user review data from TrustRadius

By |2020-11-01T18:06:11+00:00September 28th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing [...]

Gartner opens up peer review awards to vendor funding

By |2020-10-28T19:21:39+00:00July 13th, 2020|

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

Enterprise peer review site G2 now also an analyst firm

By |2020-10-28T20:46:09+00:00September 16th, 2019|

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products. G2's Robert Mahowald [...]

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