Blog 2017-01-03T15:34:04+00:00

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Five PR themes you’ll be sick of hearing about in 2017

January 3rd, 2017|Categories: Communication, Marketing Communications (Marcom), News, Public Relations (PR), Storytelling|Tags: , , , , , , |

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Was this just too Uber arrogant?

December 22nd, 2016|Categories: Brand & Corporate Identity, Business Strategy, Communication, Crisis communication, Issues management, News, Public Relations (PR), Storytelling|Tags: , , , |

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

Live from WebSummit: Destrier’s Simon Jones

December 21st, 2016|Categories: Communication, News, Public Relations (PR), Storytelling|Tags: , , |

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the [...]