Blog 2017-01-03T15:34:04+00:00

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Why social is a threat to DIY marketers

January 9th, 2017|Categories: Brand & Corporate Identity, Digital Marketing & Communication, Marketing, News, Storytelling|Tags: , , , |

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

Five PR themes you’ll be sick of hearing about in 2017

January 3rd, 2017|Categories: Communication, Marketing Communications (Marcom), News, Public Relations (PR), Storytelling|Tags: , , , , , , |

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Was this just too Uber arrogant?

December 22nd, 2016|Categories: Brand & Corporate Identity, Business Strategy, Communication, Crisis communication, Issues management, News, Public Relations (PR), Storytelling|Tags: , , , |

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.