Blog 2017-01-03T15:34:04+00:00

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The growing privacy problem and why it is a threat to your digital identity

February 13th, 2017|Categories: Brand & Corporate Identity, News, Storytelling|Tags: , , , , , , , |

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, [...]

Why the race to be first with the news can damage your reputation

January 18th, 2017|Categories: Communication, Crisis communication, Issues management, News, Reputation management, Storytelling|Tags: , , , , |

The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.

Why social is a threat to DIY marketers

January 9th, 2017|Categories: Brand & Corporate Identity, Digital Marketing & Communication, Marketing, News, Storytelling|Tags: , , , |

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.