Gartner gamifies Peer Insights
In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.
Gartner opens up peer review awards to vendor funding
After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.
Indefinite work from home? Be careful what you wish for…
As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.
Why the man behind the curtain should stay there
The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.
Omdia’s Roy Illsley steps up
Omdia continues to fill out its senior positions with the appointment of Roy Illsley as Chief Analyst for the 50-strong Enterprise team.
Reputations on the line as the Coronavirus bites
If your company still hasn’t got a crisis management in place for the Coronavirus, this week will be the crunch: Not having a contingency in place is a ticking time bomb. There are many “what if’s” right now, but as SARS-CoV-2 aka COVID-19 aka Coronavirus continues to spread, it is putting corporate reputations on the line.
Duncan Brown returns to IDC (again)
Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.
Enterprise peer reviews: Inventory war over, transparency battle begins
There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.
Are enterprise peer reviews sites a threat to industry analysts?
Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.
Olkhovets steps up to lead Gartner Peer Insights
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
The role of the press release is changing
Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.
451 Research acquired by S&P
451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.
Gartner loses Peer Insights business executive Richard Cho
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
Vendors are missing the mark when targeting enterprise buyers
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Predictions 2020: Enterprise peer reviews are the hottest new marketing tool
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are weaponizing enterprise peer review sites
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
Enterprise peer review site G2 now also an analyst firm
Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.
G2’s Robert Mahowald
G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]
Destrier launches Enterprise Peer Reviews: A Playbook for Vendors
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Destrier climbs to second spot in global AR industry rankings
Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
Analyst firm Crisp merges to focus on digitalization and cloud-based transformation
One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation.
Crisp and Austrian-headquartered custom software development firm Catalysts are merging in a deal announced earlier today – see investor announcement. The deal is subject to regulatory authority approval.
The tie-up will give customers access to end-to-end advisory and systems integration from a single shop – starting with Crisp’s support in determining […]
