Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By Destrier|2021-01-02T14:41:52+01:00September 28th, 2020|

Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?

By Destrier|2020-12-17T13:49:49+01:00September 3rd, 2020|

Introducing the Maturity Model for Enterprise Peer Reviews

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

By Destrier|2021-01-02T14:02:23+01:00August 19th, 2020|

Gartner gamifies Peer Insights

In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.

By Destrier|2021-01-02T14:02:45+01:00July 15th, 2020|

Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

By Destrier|2021-01-02T15:01:08+01:00July 13th, 2020|

Indefinite work from home? Be careful what you wish for…

As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.

By Destrier|2021-01-02T14:52:35+01:00June 15th, 2020|

Why the man behind the curtain should stay there

The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.

By Destrier|2020-10-28T19:29:50+01:00May 26th, 2020|

Omdia’s Roy Illsley steps up

Omdia continues to fill out its senior positions with the appointment of Roy Illsley as Chief Analyst for the 50-strong Enterprise team.

By Destrier|2020-10-28T19:39:43+01:00May 14th, 2020|

Reputations on the line as the Coronavirus bites

If your company still hasn’t got a crisis management in place for the Coronavirus, this week will be the crunch: Not having a contingency in place is a ticking time bomb. There are many “what if’s” right now, but as SARS-CoV-2 aka COVID-19 aka Coronavirus continues to spread, it is putting corporate reputations on the line.

By Destrier|2020-10-28T19:51:11+01:00March 8th, 2020|

Duncan Brown returns to IDC (again)

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

By Destrier|2020-10-28T19:44:06+01:00March 3rd, 2020|

Enterprise peer reviews: Inventory war over, transparency battle begins

There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.

By Destrier|2021-01-02T14:47:55+01:00January 23rd, 2020|

Are enterprise peer reviews sites a threat to industry analysts?

Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.

By Destrier|2021-01-02T14:55:50+01:00January 21st, 2020|

Olkhovets steps up to lead Gartner Peer Insights

Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.

By Destrier|2021-01-02T14:08:08+01:00January 10th, 2020|

The role of the press release is changing

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

By Destrier|2021-02-01T14:28:00+01:00December 10th, 2019|

451 Research acquired by S&P

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

By Destrier|2025-01-01T15:02:14+01:00December 7th, 2019|

Gartner loses Peer Insights business executive Richard Cho

Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.

By Destrier|2020-10-28T20:20:19+01:00December 7th, 2019|

Vendors are missing the mark when targeting enterprise buyers

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

By Destrier|2020-10-28T20:24:32+01:00November 19th, 2019|

Predictions 2020: Enterprise peer reviews are the hottest new marketing tool

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

By Destrier|2021-01-01T17:49:05+01:00November 4th, 2019|

Vendors are weaponizing enterprise peer review sites

Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.

By Destrier|2020-10-28T20:32:59+01:00September 24th, 2019|

Enterprise peer review site G2 now also an analyst firm

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.

G2’s Robert Mahowald

G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]

By Destrier|2020-10-28T20:46:09+01:00September 16th, 2019|