Gartner loses Peer Insights business executive Richard Cho
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
Vendors are missing the mark when targeting enterprise buyers
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Predictions 2020: Enterprise peer reviews are the hottest new marketing tool
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are weaponizing enterprise peer review sites
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
Enterprise peer review site G2 now also an analyst firm
Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products.
G2’s Robert Mahowald
G2 has renamed its researchers as analysts – and is hiring 11 new analysts to be located at its HQ in Chicago. With a team currently […]
Destrier launches Enterprise Peer Reviews: A Playbook for Vendors
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Destrier climbs to second spot in global AR industry rankings
Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
Analyst firm Crisp merges to focus on digitalization and cloud-based transformation
One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation.
Crisp and Austrian-headquartered custom software development firm Catalysts are merging in a deal announced earlier today – see investor announcement. The deal is subject to regulatory authority approval.
The tie-up will give customers access to end-to-end advisory and systems integration from a single shop – starting with Crisp’s support in determining […]
Gartner Peer Insights grows up, widens net
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.
The beginning of the end for the Gartner Magic Quadrant?
Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.
CeBIT is dead – long live the Hanover Messe!
Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die.
CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, this year’s CES pulled in 182,000.
Despite the bust, CeBIT struggled on. Its once-mighty US counterpart Comdex shut its doors in 2003, and CeBIT’s Alpine region usurper, Systems, closed in 2008. There was […]
Why you can’t afford to ignore peer review sites
Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions
Post-GDPR, the badge scanning game at trade shows must change
Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.
Analysts name Destrier as top three global AR agency
Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.
How to assess analyst influence on enterprise deals
Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”
Trio of analyst departures at Gartner underlines why backup strategy is so important
Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.
Gartner steps on the gas as Peer Insights closes in on 100k reviews
Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers’ Choice”.
Webinars this week provided more information for AR professionals on Customers’ Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers’ experience”.
Six new markets have been added to Peer Insights Customers’ Choice, with awards slated for announcement in mid-May 2018:
- Client Management Tools
- Cloud Access Security Brokers
- CRM Lead Management Software
- Data Management Solutions for Analytics
- Operational Database Management Systems
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When will German tech companies wake up to AR?
Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
Destrier AR delivers a new focus on analyst relations
To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.
The startling rise of “glamalyst” relations
It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.
